How Women Can Get Ahead During a Recession

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Recessions are difficult for everyone, but oftentimes, women struggle more than men when the economy experiences a downturn. Whether you’re a stay-at-home mom or have just been laid off from your job, there are plenty of options out there that will help you earn some income—despite being in the midst of a recession.

Working Online

One of the best ways to earn money is by seeking remote work online. While there are many companies turning to remote settings in light of the pandemic, you can also become your own boss. For example, if you’re an avid writer and interested in health and beauty, starting a blog like the Bay Area Beauty Blogger can be a great way to write about your passions and connect with readers. You can earn money through Google ads on your site, and even offer sponsored posts from beauty companies. 

If you like to teach, consider tutoring online. There are plenty of ways to do this, whether it’s offering tutoring in your community or working for online tutoring platforms. Many tutoring jobs are part-time and often allow you to set your own hours, which can be great for flexibility and work-life balance.

Starting Your Own Business

If you have an entrepreneurial streak, starting your own business could be a great way to earn money right now. For women who have lost jobs, becoming a business owner can be incredibly empowering.

When you start a business, remember that marketing is everything. You’ll need to come with an effective marketing strategy, which involves developing an online presence and social media outreach. There are many platforms that make it easy to set up your own website.

As you develop your marketing strategy, remember to keep a few things in mind: create content that is meaningful to your audience, harness visual content in social media posts such as videos and photos, and keep an eye on your reviews. 

Remember to jump through the necessary legal hoops when you set up your company and learn how to start an LLC in your state. An LLC will allow you some tax advantages, less paperwork, and more flexibility. In California, you need to file a Certificate of Formation, which you can do yourself rather than hiring a lawyer. Remember to stay on top of your annual fees if you start an LLC, and be sure to learn about the specifics of starting an LLC if you’re not in California.

Making Money Off-line

While there are countless online jobs out there, some people benefit from in-person work. If you have kids at home, seek jobs that are flexible and that can potentially allow you to bring your children along.

Daycare and babysitting can be great if you’re already caring for young children. If the family wants you to look after their children in their own home, see if it’s possible to bring your own child along. Or, offer your home as a daycare option—that way you can keep watching your own kids at the same time.

Pet sitting is another great option if you have children. If you love dogs, offer to board pets at your home. You can also offer dog walking services, which is a great way to get outside with your children while you make money.

Another great option if you want to work at home is to become a seamstress. If sewing is your hobby, why not make money off doing small jobs for others? You could hem up a pair of pants or fix someone’s favorite jacket from the comfort of your home.

While women have been hard-hit by the recession, there are plenty of ways to make money both on- and off-line. If you’ve always wanted to start your own business, doing it now could be incredibly empowering and exciting. Implement a great marketing strategy, and consider setting up an LLC to help you do business easily. 

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