What I Learned from the Pros at the Makeup Show SF


When makeup lovers dream, I have a feeling their dreams are set in a place like the The Makeup Show. The Makeup Show gives everyone who is a makeup fan the unique opportunity to shop products at discounts usually reserved for Makeup Pros. This show tours select cities in the United States and this weekend it’s right here in San Francisco. The Makeup Show is being held at the Grand Hyatt near Union Square. This is an area I tend to avoid because of the density of it and the loads of tourists, but for an event like this one I had to make an exception.

Walking into the event was a bit overwhelming. There were brushes, lipsticks, cosmetic bags, mirrors, palettes, and more, but what I was really interested in was the artists and creators behind these professional brands. I had the opportunity to speak with many of them one-on-one and listen in on their seminars. I wanted to learn as much as possible from them so I could share their insider secrets with you.

Tip One: Multi-functional products are king.

If I had a dollar for every time I heard “multi-functional” yesterday, I’d be significantly richer today. When it comes to products to include in your kits (or your makeup bag if like most of us, you’re not a Makeup Artist), multi-functional products come above all else. It’s all about streamlining your products, less is more. Every product in Danessa Myrick’s makeup line Danessa Myricks Beauty has more than one use. You can use all of her products however you’d like, and in my opinion, there’s no better way to get the most out of your money when purchasing makeup products.

Tip Two: Cream based products are the easiest to work with.

Another theme of the day was utilizing cream based products due to their movement. You will not get the flexibility in a powder product that you’ll get in a cream based product. The cream allows you to easily control the amount of product you apply to the skin and then to manipulate that product on the skin, making it look exactly the way you want it to. As Siân Richards from London Brush, who also happens to be Chadwick Boseman’s personal makeup artist on the film Black Panther, said in her Seminar on Radiant Skin: Tricks of the Trade, “You’re magicians. We’re magicians.” My take away from her seminar was that cream products allow you to perform magic on your clients, and yourself, with ease.

Tip Three: Layer, Layer Layer.

While I heard several pros speak about layering products, Myricks was the biggest proponent of the concept of Multi-Dimensional Makeup, which made sense since that’s what her seminar was on. I could create several posts speaking just of the things I learned from her in the short time I was able to speak with her and from listening to her seminar, and I probably will (stay tuned for that), but back to layering. Faces are not flat and makeup shouldn’t be either. To draw the eye to the features of the face that you want to highlight and to round-out the face shape, multi-dimensional makeup is key. Instead of utilizing one foundation shade on her clients, Myricks uses 3, and guess what, none of them are an exact match for her clients’ skin tones. From her concepts on highlighting and contouring I learned that you should:

  • Use lighter shades to move facial features forward.
  • Use darker shades to camouflage.
  • Use reflective products on what you want to be most prominent.

Tip Four: If you’re over 30, DON’T BAKE your makeup.

I’m guilty of baking my makeup, I did it yesterday morning before heading to The Makeup Show. Oops! Mature skin should not be baked because baking will accentuate fine lines, wrinkles, and bags under your eyes. After hearing this tip from Richards, unless, I’m baking delicious cookies or cupcakes, I’m never baking again! Circling back to cream based products, instead of using powders to set or bake your makeup get your hands on some quality cream based products that will set themselves instead. Make your fine lines disappear with cream based products, like one of Richards’ 4K Longwear Creme Pro Palettes.

Tip Five: Don’t stop at your chin when applying makeup.

Highlighter, foundation, contouring shades – the application of these products should extend past your chin. Blend your contour along your jaw line and down your neck (on either side of your Adam’s apple). In his seminar, Jordan Liberty for Frends Beauty suggested using highlighter over your whole cheek, then applying it to your clavicles and shoulders. As he demonstrated this on his model, she transformed into a glowing goddess. Incorporating the neck and shoulders into a makeup look will give it an overall finished look, like a frame on a work of art.

Tip Six: When choosing makeup shades, apply them to your inner arm and let them set. 

The shade of your inner arm is the closest to the shade of your face. When deciding on any makeup products you’d like to purchase, especially but not limited to foundations and concealers, apply them to your inner arm, let them set for about 5 minutes, then decide if they’ll work for your skin tone. This tip was shared by Richards and is the only way I’ll purchase makeup in the future. After the product sets and dries, you’ll truly know the color and finish of the product.

Tip Seven: Apply makeup in circular motions.

“Circular motions are the key to keeping everything natural.”

-Danessa Myricks

This invaluable trick was shared by Myricks during her seminar. Using circular motions will blend your makeup in flawlessly and ensure you’re not creating any harsh lines on your face. Whether applying makeup with a brush, sponge, or your fingertips, make little circles during application and the result will be incredibly natural.

Final Tip: Always look amazing when your work.

This tip from Richards is especially true for Makeup Artists, Makeup Artists’ own faces are the best showcases for their work, but I think you can apply this tip to many, if not all professions. If you look great, you’ll feel great. If you feel great, you’ll produce better work. Go the extra mile in the morning, your mood will thank you for it.

Which of these tips will you be incorporating into your daily makeup routine?

I’ll be doing my best to use all of these makeup tips and tricks as much as possible. Let’s discuss them further in the comments!

Have a GORGEOUS day!

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  1. March 26, 2018 / 10:12 am

    That looks sooo fun! Thank you for sharing all of these awesome tips!

    • Morgan Celeste
      March 26, 2018 / 10:59 am

      It was amazing! Thanks for reading!!

  2. March 26, 2018 / 9:15 am

    I had never heard of baking make-up before! Had to look that up and learned something new 😁 Now I finally understand the big white powder blobs on drag queens faces when they are applying make-up!

    • Morgan Celeste
      March 26, 2018 / 11:01 am

      Yup! I’m glad my post could be educational!! 😄😄 thanks for checking it out!

      • March 27, 2018 / 5:35 am

        I was imagining it going in the oven to change the consistency or something…lol

      • Morgan Celeste
        March 27, 2018 / 7:19 am

        😂 lol That makes sense! That is how baking is normally done!

  3. Crayons & Callings
    March 25, 2018 / 9:05 pm

    Great post! Loved it!!

    • Morgan Celeste
      March 25, 2018 / 10:11 pm

      Thank you so much!!!

    • Morgan Celeste
      March 25, 2018 / 4:25 pm

      Thanks! You’re so welcome!!! 😄

  4. March 25, 2018 / 1:59 pm

    Thanks for the info, Morgan . I’m 65 years young , but what do they mean by “baking your makeup”? I only use mascara, eyeshadow , eyeliner and lipstick . I haven’t used powder , blush or foundation in years.

    • Morgan Celeste
      March 25, 2018 / 4:30 pm

      Baking your makeup is when you apply a layer of powder on top of your foundation or concealer and let it sit for about 10 minutes before brushing it off. Doing this sets your makeup in place. Thanks for asking and reading! Let me know if you have any additional questions! 😊

      • March 26, 2018 / 8:32 am

        Thanks , I had never heard of that before.

      • Morgan Celeste
        March 26, 2018 / 11:01 am

        You’re welcome! 😄😄

  5. March 25, 2018 / 1:17 pm

    I’m goig to be 58 and every time I’ve had my makeup done – the artist wants to cake up my under eyes ; I leave dissatisfied and looking 78. Thank you for confirming cream is the best texture for my age crowd. Great article! Looking forward to more reveals about your findings in future reads ….

    • Morgan Celeste
      March 25, 2018 / 1:23 pm

      I’m so glad you found it helpful! Next time they want to put powder on you, tell them No! lol 🙂

    • Morgan Celeste
      March 25, 2018 / 1:24 pm

      You’re very welcome! And, thank you! It was a fun one to put together.

    • Morgan Celeste
      March 25, 2018 / 12:09 pm

      You’re very welcome! I’m so glad you enjoyed it!

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